• Global mobile gambling market set to rise to $23bn by 2011

May 31, 2006 – A report by industry analysts Juniper Research has suggested that the popularity of mobile gambling is set to rise from under $2bn (in terms of bets placed) to in excess of $23bn by 2011. According to Juniper, this will be primarily due to an increase in the popularity of mobile lotteries, which are set to account for 41 per cent of total mobile gambling expenditure in the next five years. The increasing roll out of 3G services and more sophisticated mobile phone handsets is set to further benefit usage of mobile casino games. However, Juniper forecast that mobile casino gambling expenditure will trail lotteries and sports betting, with the low stake, mass market end likely to show the most growth through to 2011. Bruce Gibson, research director at Juniper and author of the report into Mobile Gambling stated: “There has been a lot of hype about mobile gambling, but the industry now seems to be taking a more realistic view on how the market will develop. We anticipate that the mobile channel will push gambling services out to a broader/lower stake market than existing channels, offering opportunities for market growth where legislation permits”.

> Read the full story here Source: Ateonline.co.uk

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