• Bluff Magazine Reaches 5 million New Readers through AskMen.com

Market leading poker magazine’s content now available on largest men’s internet portal September 19, 2005 (Atlanta, GA) - AskMen.com and Bluff Magazine, the market leading poker magazine worldwide, have signed a deal to showcase content on AskMen.com’s online poker channel. AskMen.com, the largest men’s portal on the Web, reaches over 5 million unique readers a month. That audience will now have access to Bluff Magazine’s collection of celebrity interviews and tips from professional players and poker experts. AskMen.com’s hookup with Bluff is the latest in a long line of deals with market-leading brands such as MSN, AOL and Google. Bluff Co-founder and Publisher Eric Morris offered a comment on the arrangement: “We’re very excited about this deal and it illustrates just how popular poker is right now. We wanted to showcase our content to an audience who have yet to be exposed to Bluff Magazine and are interested in learning more about the game.” James Bassil, an editor at AskMen.com, shared Morris’ enthusiasm: “Bluff Magazine has established itself as the go-to publication for poker players, just as AskMen.com has established itself as the number one source for male lifestyle content. It makes our partnership a logical one.” The AskMen.com poker channel is live and currently featuring an interview with poker pro Daniel Negreanu. For more information contact: Jodie Thind Lyceum Media +44 (0) 207 828 2244 jodie@lyceummedia.com Eric Morris Publisher Bluff Media +1 (678) 528-0379 eric@bluffmedia.com About Bluff Magazine (www.bluffmagazine.com): Bluff Magazine is America's Largest Poker Magazine with 225,000 copies printed and distributed nationwide. Bluff's 125,000 newsstand copies and 100,000 event and location copies gets Bluff into the hands of any poker enthusiasts eager to keep up with the fast-paced modern poker lifestyle. About Askmen.com AskMen.com, an IGN Entertainment property, is one of the world's leading men's lifestyle Web sites, attracting approximately five million unique visitors in July 2005, according to comScore Media Metrix. An online resource for men with daily features on subjects such as dating, women, fashion, money, fitness, and entertainment, AskMen.com has consistently ranked No. 1 by visits in the "Lifestyle – Men's Sites" category against all other web sites, according to Hitwise. A foremost content provider with an archive of over 11,000 articles available for free online, AskMen.com updates daily and features over 200 new articles a month. AskMen.com has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos Asia, and more.

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