• Bluff Magazine and Jim Feist Sports Announce Content Partnership

September 29, 2005 (Atlanta, GA) - Bluff Magazine and Jim Feist Sports, America’s most respected sports Information Company, announced a season-long strategic content partnership. Every Saturday morning one of Bluff’s professional poker player and columnist will be featured on Proline, America’s longest running sports handicapping show on Television. Bluff Magazine’s “The Poker Corner” will start by featuring one of the hottest young players, Antonio Esfandiari, whose column “Poker Like a Rock Star” is featured every month in Bluff Magazine. Other pros mentioned to appear include Phil Laak, Kenna James and Clonie Gowan. Jim Feist has recently made a successful entrée into the world of poker by finishing in the money in his first ever World Series of Poker appearance in 2005. He believes that with the success of poker and the cross over between sports bettors and poker players the poker feature is a natural fit. “We are pleased to have Bluff Magazine providing access to some of America’s most well known and successful pros and know that our viewers of Proline will enjoy these up and close interviews. It’s another way we maintain Proline on USA Network as the most successful sports analyst show on television.” “As Bluff Magazine continues its growth the next logical step is to begin providing poker content on television. There is no better fit for our lifestyle poker magazine and columnist than Proline”, commented Eric Morris, president of Bluff Magazine. For more information contact: Jodie Thind Lyceum Media on behalf of Bluff +44 (0) 207 828 2244 jodie@lyceummedia.com Eric Morris Publisher Bluff Media +1 (678) 528-0379 eric@bluffmedia.com About Proline Proline is the longest running sports analyst and handicapping show on TV, currently in its 25th year. Hosted by well-known sportscaster Al Bernstein, Proline features the top sports analysts in the US and is anchored by Jim Feist. Proline is owned and produced by Jim Feist and National Sports Services, Inc. www.jimfeist.com About Bluff Magazine (www.bluffmagazine.com) Bluff Magazine is America's Largest Poker Magazine with 250,000 copies printed and distributed nationwide. Bluff's 191,000 newsstand copies and 60,000 event and location copies gets Bluff into the hands of any poker enthusiasts eager to keep up with the fast-paced modern poker lifestyle.

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