| Poker Domains on Auction Block
January 6, 2006 LAS VEGAS (PRESS RELEASE) The U.S. Gaming Exchange is auctioning off its entire portfolio of 1,633 domain names on eBay starting on Friday, January 6th. The auction ends on Monday January 16th.
The enormous domain name portfolio consists entirely of dot com extensions. All of the names are gaming specific and have a popular gaming keyword search term in the url. Each name is focused on a highly specific target market in the United States. While most of the names are aesthetically similar, all are unique and highly memorable within each target market.
The domain names in this portfolio represent an entire collection of names specifically focused on local markets within the United States. The names also focus on a popular gaming keyword like poker, Hold'em, casino, blackjack, slots or sportsbook. Purchasing this collection provides the owner with exclusive rights to either develop the names or break them up and resell them at a huge profit.
It is common knowledge that local Internet marketing is becoming the focal point of Yahoo!, Google, AOL, MSN and other search engines. Search engines are making the Internet geographically smaller and more focused on what surfers are looking for. This key factor has opened the door for a gaming company to finally compete with the big boys like Party Poker, Paradise Poker and Full Tilt Poker.
Large online gaming companies spend millions to market their brands nationally. This is very expensive and not focused on any one specific target area. Local marketing, on the other hand, is much cheaper and a lot more defined in terms of who is being marketed to. By creating the largest network of local online casinos in America, a company can take advantage of all these market conditions and become a major player in the online gaming business.
Kevin Golob, owner of the portfolio says, "Domain names are like pieces of undeveloped real estate. In the right hands and with the necessary amount of development capital, each site could be producing thousands of dollars per day."
The domain portfolio will be live on eBay on Friday January, 6 2006. The item number is 5851095624. It will be listed under the seller ID name "COLLECTABREWS". To locate the auction search for the phrase "GAMING DOMAIN PORTFOLIO" and you will be directed to the auction.
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Source: Press Release
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