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• Littlewoods BetDirect Chooses ISWI's SportXction
WEST PATERSON, N.J., Jan. 9 /PRNewswire-FirstCall/ -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI - News) announced today that its wholly owned subsidiary, Global Interactive Gaming Limited (GIG) had successfully launched ISWI's SportXction® on Littlewoods Betdirect's Internet site. Littlewoods Betdirect is part of Sportech PLC. GIG will offer play-by-play wagering on well over 1,500 events in the coming year on soccer, tennis, golf, cricket, rugby and snooker. Both companies continue to work on the deployment of the previously announced agreement extension to offer SportXction® to Littlewoods Betdirect customers over mobile phones and personal digital assistant devices using WAP and Java technologies.

SportXction® is a patented, real-time, software system, which allows a player to make play-by-play wagers on a sporting event while the event is in progress. Wagering may be conducted while viewing a live or televised sporting event, or listening to it on the radio. The wagers offered are mostly oriented to short-term action, for example, is the penalty kick successful, is the next play a run or a pass, is the next pitch a ball or a strike, does the shooter make two foul shots, and many more. The wagers have odds associated with them, which relate to the probable outcome of the proposition being wagered upon, and the odds are adjusted in real time to balance the pool using proprietary artificial intelligence software to reflect player sentiment, as derived from the betting patterns. The system can be used with virtually any sport.
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