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• Lady Takes UK Offices by Storm
May 11, 2006 – (London, UK) – A viral strip poker game created for Bowmans Poker, the world’s leading online poker site, has become the latest craze in offices up and down the country. In-house server tracking shows the site has received over 30 million hits and the number keeps accumulating.

The viral tests the player’s poker prowess against on what first impression seems like a very attractive female, who obviously knows a thing or two about cards. This game of strip poker promises to be more interesting than the real thing!

Sara Waller, Marketing Manager of Bowmans, said: “At Bowmans we are all about being innovative – and in this case provocative – at the same time. And it seems we’ve scored a winning hand with our ladyboy. This viral has become just as popular as the Guinness dancing man screen saver that drove everyone bonkers several years ago.”

The highest volume of the new traffic originates from the UK and The Netherlands. “We are astounded at how this viral has taken off – and it isn’t just men who are playing it, women are just as into it as well. It may have something to do with good old British curiosity”, Waller continues.

“The game is lots of fun and it is definitely introducing lots more people to the game of poker, who can’t believe what they’ve been missing. This viral is our wildcard, but at the same time we never underrate what a skilled game poker is.”

Once the game has finished, the player simply forwards the viral to a friend, and moves on to get some serious poker tips from the pros.

The player gets to play ‘down and dirty’ in real gangland style via three short movies filmed in the streets of London, for that authentic underworld touch. These shorts help to pick up some hot tips from the poker professionals such as learning how to read your cards and your opponents.

The viral was designed by Brighton based digital marketing company Kerb, using the latest video streaming technology.

To access the strip poker game, go to: http://fun.bowmans.com/poker/
> Read the full story here
Source: Press Release

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